Lash Define 16 Hour Wear Bold Volume Mascara
On-trend, 100% vegan and cruelty-free cosmetics
Made in Britain, loved worldwide.
Starting in London in 1982, our Founder Barry Mero, set out to revolutionise the industry with affordable British designed and manufactured makeup and nail products. To this day, we’re still an independent family-run business based in North-London, dedicated to bringing the latest inclusive, cruelty-free, vegan beauty trends.