Bestsellers

What It Is
That’s Swell XXL Extreme Lip Plumper gives lips extra-volumised enhancement! The non-sticky formula stimulates the skin’s natural collagen for a soft, plump pout. Available in a range of juicy, flattering shades, the innovative blend of ingredients including Sichuan Pepper and Ginger Root Extract delivers an enviable, plumped up pout. Discover the entire That's Swell! range, from cooling lip plumpers, to extra hot!

How To Use
Apply onto bare lips with the doe-foot applicator, or layer over your favourite Lip Liner or Lip Paint for a glossy finish. Use daily for best results and an always perfect pout.

Shade
Clear
Get It - light muted pink
Boujee - neutral light brown
Pucker Up - classic bubblegum pink
Swerve - baby pink
Diamond - clear with shimmer
Werk - coral toned pink

Benefits
100% Cruelty Free & Vegan. PETA Certified. Our That's Swell! XXL range contains Sichuan Pepper and Ginger Root Extract to provide a long lasting plumping effect and may cause a mild tingling sensation.

Weight
Net Wt. 0.08 fl. oz. (2.5ml)

Achieve a high shine, glossy mani with Barry M's Gelly Hi Shine Nail Paint. The long lasting, plumping formula offers a gel-like finish without the need for a lamp! For best results, use with our Plumpy Topcoat. 

Achieve a high shine, glossy mani with Barry M's Gelly Hi Shine Nail Paint. The long lasting, plumping formula offers a gel-like finish without the need for a lamp! For best results, use with our Plumpy Topcoat.

What It Is
Lip Rehab Lip Mask is your new lip saviour! Blended with essential and nourishing ingredients to keep your lips soft and supple, whatever the weather. The rich formula is versatile enough to use as a hydrator on makeup-free days, layered over Lip Paint for a shiny, glossy finish, or layered on for an intense mask overnight.

How To Use
Use throughout the day for a hydrated pout, or apply a thick layer overnight for an incredibly nourishing mask.

Shade
Avocado is our original, clear unscented formula
Coconut is a clear formula with a tropical coconut scent
Pink Grapefruit has a light pink tint and a juicy Pink Grapefruit scent

Benefits
100% Cruelty Free & Vegan. PETA Certified. Contains Vitamin E to help prevent premature aging. Original contains Avocado Oil to hydrate lips. Coconut contains Hydrogenated Coconut Oil to help soothe and nourish lips. Pink Grapefruit contains Grapefruit Essential Oils to hydrate lips.

Weight
Net Wt. 0.30 fl. oz (9ml)

Achieve a high shine, glossy mani with Barry M's Gelly Hi Shine Nail Paint. The long lasting, plumping formula offers a gel-like finish without the need for a lamp! For best results, use with our Plumpy Topcoat.

Build your own bundle and save. Choose 9 Gelly Hi Shine colours to go with our Sanitiser Proof Top Coat. 

What It Is
Plumpy Topcoat gives Gelly Hi Shine nails the plumped up gel finish they deserve. Its plumping properties protect the underlying Nail Paint from wear and chipping while providing a voluminous, convex, clear coat that provides a gorgeously smooth shine.

How To Use
Simply apply over your favourite Nail Paint and enjoy a beautiful, hardwearing manicure.

Benefits
100% Cruelty Free & Vegan. PETA Certified.

Weight
Net 0.34 fl. oz (10ml)

Dominate the nail scene with the opulent and rich hues of Forgotten Fortune and Rare Rubies limited edition nail paints. Apply these show-stopping Nail Paint shades for an instant luxe look. Snap them up quickly as they’ll be available for a limited time only!

Shop Forgotten Fortune Nail Paint.

What It Is
Get ultimate precision with our On Point Liner. The easy grip pen features an extra fine tip to create a dramatic eye look! In an ultra black, budge proof formula perfect for creating thick or thin lines that will last.

"Also, I can’t do without a liquid eyeliner – Barry M On Point Precision Eyeliner has always been my go-to.” - Maya Jama, Vogue

How To Use
Trace your desired look from inner to outer corner, keeping the pen tip as close to the lash line as possible. Use the tip for thin lines, or use slanted for a thicker line.

Benefits
100% Cruelty Free & Vegan. PETA Certified.

Achieve a high shine, glossy mani with Barry M's Gelly Hi Shine Nail Paint. The long lasting, plumping formula offers a gel-like finish without the need for a lamp! For best results, use with our Plumpy Topcoat.

Achieve a high shine, glossy mani with Barry M's Gelly Hi Shine Nail Paint. The long lasting, plumping formula offers a gel-like finish without the need for a lamp! For best results, use with our Plumpy Topcoat.

Achieve a high shine, glossy mani with Barry M's Gelly Hi Shine Nail Paint. The long lasting, plumping formula offers a gel-like finish without the need for a lamp! For best results, use with our Plumpy Topcoat.

What It Is
Tame unruly hairs with our Take a Brow brow gel. Essential for fuller, more defined and groomed eyebrows.

How To Use
Simply brush the wand through your brow hairs to hold in place.

Shade
Clear
Brown

Benefits
100% Cruelty Free & Vegan. PETA Certified.

What It Is
These luxurious bold waterproof eyeliners apply smooth and precise, while being waterproof and long-lasting. Available in selected bold shades for endless creative eye looks.

How To Use
Apply directly to the eyelid. Create a delicate cat eye, smudge out for a diffused look, or use all over for the base of your next smokey eye.

Shade
Black
Purple
Oasis Blue
Gunmetal
White
Rose Gold

Benefits
100% Cruelty Free & Vegan. PETA Certified.

What It Is
Create a perfectly defined pout with our Lip Liners, available in a range of flattering shades to complement every skin tone. Use alongside our Velvet or Satin Lip Paints for a luxurious result, or underneath our That's Swell! Lip Plumpers for an enviable glossy lip. Our Lip Liners have a creamy, non-tugging formula that lasts.

How To Use
Simply trace the outline of your lips before applying your favourite Lip Paint or gloss.

Shade
Tan - deep, rusty red
Dark Pink - dark pink
Red - classic, blue-toned red
Russet - warm brown
Chocolate - dark brown
Wine - vampy red
Mulberry - warm plum
Plum - dark purple
Coral - vivid coral
Rose - dark dusty pink
Toast - light nude
Blush - light pink
Minx - rich, cool toned plum
Peony- light, cool toned pink
Sugar - light, dusty pink

Benefits
100% Cruelty Free & Vegan. PETA Certified.

What It Is
Get showstopping, high impact lashes with our Showgirl Mascara! With a curvaceous, spiral-wand, Showgirl is designed to enhance and magnify the shape and dimension of your lashes.

How To Use
Work the brush, starting from the inner corner of the eye outwards. Perfect for achieving extra-long, luscious lashes defined from root to tip.

Shade
Black

Benefits
100% Cruelty Free & Vegan. PETA Certified. 

What It Is
Emphasise your eyes with our Kohl Pencils. The super soft, long-lasting eye formula is perfect for lining lids and waterline.

How To Use
Wear alone or smudge into eyeshadow for a diffused, eye defining look. For a daytime look, apply a thin line to the lid as close to the lash line as possible. For a nighttime glam, extend the line into a flick and smudge out for an easy smoky eye.

Shade
Black
Brown
Royal Blue
Grey
Kingfisher Blue
Bronze
White
Nude

Benefits
100% Cruelty Free & Vegan. PETA Certified. Packed with antioxidants Aronia Berry and Vitamin C to brighten skin and Hyaluronic Acid to provide hydration, keeping skin fresh and supple. Tube made from 30% recycled PCR Plastic.

Weight
35ml

What It Is
For your most glam mani yet, our Crystal Rock Nail Paint has a textured finish for an ultra sparkly result. Featuring our classic, wide brush that's easy to use and coats the nail easily.

How To Use
Apply Crystal Rock Nail Paint over your favourite base coat and watch as the formula dries into a sparkly, textured finish!

Shade
Purple Agate - two-toned, deep purple and gold
Tiger Eye - classic gold 
Emerald Green - dark forest green
Blue Sapphire - deep navy blue
Fluorite - bright turquoise
Pink Tourmaline - hot pink
Coral Sunstone - bright, warm orange
Red Jasper - warm, orange-red
Amethyst - purple toned pink

Benefits
100% Cruelty Free & Vegan. PETA Certified.

Weight
Net 0.34 fl. oz (10ml)

What It Is
For your most glam mani yet, our Crystal Rock Nail Paint has a textured finish for an ultra sparkly result. Featuring our classic, wide brush that's easy to use and coats the nail easily.

How To Use
Apply Crystal Rock Nail Paint over your favourite base coat and watch as the formula dries into a sparkly, textured finish!

Shade
Purple Agate - two-toned, deep purple and gold
Tiger Eye - classic gold 
Emerald Green - dark forest green
Blue Sapphire - deep navy blue
Fluorite - bright turquoise
Pink Tourmaline - hot pink
Coral Sunstone - bright, warm orange
Red Jasper - warm, orange-red
Amethyst - purple toned pink

Benefits
100% Cruelty Free & Vegan. PETA Certified.

Weight
Net 0.34 fl. oz (10ml)