TIME TO PARTY
IT'S OUR BIRTHDAY!
We're celebrating 40 years of colour this June.
A LOOK BACK IN TIME
Our story began in Dalston, East London, in the 1970s, when Barry Mero started selling nail polish from his mother’s front garden. He only had six colours, but these proved the inspiration for journey that would see the young entrepreneur create the most colourful name in British cosmetics.
Recognising that the mainstream beauty industry was lacking colour and imagination, Barry set out to provide a solution. And before long, Goths, New Romantics, Punks, or simply anyone with a love of makeup, glitter and colour, were heading to Barry Mero’s shops – first in Ridley Road, East London, then in Brixton.
Taking inspiration from his wife, Maxine, and children Dean and Joanna, Barry launched Barry M Cosmetics in 1982. A brand created in his own vibrant image, before long he had established a factory in Mill Hill East, North London – where Barry M is based to this day. Here, he created Barry M’s famous range of 100 Nail Paints, followed by a family of iconic products; Dazzle Dust eyeshadow, Lip Paints and, of course, Crackle Nail Paint which sold over 1,000,000 bottles.
Barry Mero sadly passed away in 2014, but his memory lives on, and his brand remains, bigger and more beautiful than ever with his son, Dean Mero, at the helm.
Barry M MD, Dean Mero, commented; “2022 marks an incredibly special and exciting year for Barry M. Turning 40 is a milestone, not only for the business, but for the family, team and friends who have helped on our journey. Barry M is proud to be Britain’s leading Cruelty Free and Vegan colour cosmetics brand, and this anniversary sees the start of an exciting period of expansion for us, in the UK and internationally.”
Entering its 40th year, Barry M is proud to be creating new brands, while expanding its own iconic range of Colour Cosmetics and Nail Paints with longstanding retail partners including Superdrug, Boots and ASOS.
CELEBRATING THE ICONIC LOOKS FROM EACH BARRY M DECADE
HOW WE'RE CELEBRATING
To celebrate our anniversary in style we've launched new Nail, Lip and Eye products. These include the Barry M 40 Pan Birthday Palette, Birthday That’s Swell XXL Lip Gloss and six shades of Barry M Birthday Gelly Hi Shine Nail Paints.
Every shade in our Limited Edition 40 Pan Eyeshadow palette is named after an iconic moment, memory or person from the last 40 years, shaping our brand into who we are today. To read more about each shade, click here.
AS SEEN ON
Recreate your party look with our Birthday Collection.
Take inspiration from @Yasminbuachie, @Char_barker, @Hanstluce, @Eeerinr and @CakefaceRJ.