Discover your new favourite shades with our brand new Virtual Try On tool, designed to make your online shopping experience effortless!
Using advanced AI technology, you can now virtually try on a selection of our best-selling eye, lip and face products to find your perfect shade match in an instant.
Browse, play, share and shop using your device’s camera - making choosing your new must-have products even easier and accessible from wherever you choose to shop!
HOW TO VIRTUALLY TRY ON
Follow these easy steps to discover your next favourite look.
Top tip: We recommend using your camera to experience Virtual Try On in real time, and positioning yourself in natural light for the most realistic results!
1
Browse our collection of eye, lip and face products available for virtual try on below, or look out for the 'TRY ME ON' flash when shopping!
2
Select a shade that inspires you! Click the “TRY IT ON” button to launch our virtual try on console.
3
Choose to try on live using your device’s camera, or upload a photo of yourself or even select a model image.
4
Try it on! Have fun browsing, exploring and playing with your new look!
5
Use the slider to compare your before and after. Simply drag the divider left and right to apply and remove the shade.
6
Snap and download a photo! Press the download arrow in the bottom right corner to start the shutter count down... pose!
7
To try on another shade, click the X in the top corner to close the console. Choose your next shade and click “try on” again.
8
Don’t forget to add to cart to purchase your favourite colour matches!
GET INSPIRED!
Lizzie is virtually wearing our BARE IT ALL EYESHADOW PALETTE
What It Is Get ultimate precision with our On Point Liner. The easy grip pen features an extra fine tip to create a dramatic eye look! In an ultra black, budge proof formula perfect for creating thick or thin lines that will last.
"Also, I can’t do without a liquid eyeliner – Barry M On Point Precision Eyeliner has always been my go-to.” - Maya Jama, Vogue
How To Use Trace your desired look from inner to outer corner, keeping the pen tip as close to the lash line as possible. Use the tip for thin lines, or use slanted for a thicker line.
What It Is These luxurious bold waterproof eyeliners apply smooth and precise, while being waterproof and long-lasting. Available in selected bold shades for endless creative eye looks.
How To Use Apply directly to the eyelid. Create a delicate cat eye, smudge out for a diffused look, or use all over for the base of your next smokey eye.
Shade Black Purple Oasis Blue Gunmetal White Rose Gold
What It Is Emphasise your eyes with our Kohl Pencils. The super soft, long-lasting eye formula is perfect for lining lids and waterline.
How To Use Wear alone or smudge into eyeshadow for a diffused, eye defining look. For a daytime look, apply a thin line to the lid as close to the lash line as possible. For a nighttime glam, extend the line into a flick and smudge out for an easy smoky eye.
Shade Black Brown Royal Blue Grey Kingfisher Blue Bronze White Nude
What It Is Blur skin imperfections with All Night Long concealer. Perfect for covering up imperfections, the formula is paraben free and contains Vitamin E to moisturise.
How To Use Apply directly to the skin onto dark circles and imperfections. Blend with your fingertips, a brush or beauty sponge for a customised finish.
What It Is Achieve the perfect cat eye with our Eye Define Liquid Eyeliner. The paint pot-style applicator helps create ultimate precision! The non-flaky, budgeproof formula creates a clean and pigmented result for all day wear.
How To Use Apply directly to the eyelid, keeping the brush close to the lash line. With small, gentle strokes, create the look you desire from a simple, everyday look to a bold, graphic liner look.
A spectacular collection of loose, highly pearlised powder available in a profusion of colours to enhance your eyes, cheeks or lips. Each little pot contains multiple facets of intensive reflective colour that glides on smoothly adding sparkle and sheen
What It Is Blur skin imperfections with All Night Long concealer. Perfect for covering up imperfections, the formula is paraben free and contains Vitamin E to moisturise.
How To Use Apply directly to the skin onto dark circles and imperfections. Blend with your fingertips, a brush or beauty sponge for a customised finish.
What It Is Emphasise your eyes with our Kohl Pencils. The super soft, long-lasting eye formula is perfect for lining lids and waterline.
How To Use Wear alone or smudge into eyeshadow for a diffused, eye defining look. For a daytime look, apply a thin line to the lid as close to the lash line as possible. For a nighttime glam, extend the line into a flick and smudge out for an easy smoky eye.
Shade Black Brown Royal Blue Grey Kingfisher Blue Bronze White Nude
What It Is Sculpt and fill in brows with our Brow Wands. The angled pencil and tinted gel makes groomed, long-lasting brows a breeze! Available in Light, Medium and Dark to compliment any eyebrow shade.
How To Use Define the shape of your brow with the angled brow pencil, then blend and tame strays with the tinted brow gel for a professional finish.
What It Is Blur skin imperfections with All Night Long concealer. Perfect for covering up imperfections, the formula is paraben free and contains Vitamin E to moisturise.
How To Use Apply directly to the skin onto dark circles and imperfections. Blend with your fingertips, a brush or beauty sponge for a customised finish.