NEW VIRTUAL TRY ON!

Discover your new favourite shades with our brand new Virtual Try On tool, designed to make your online shopping experience effortless!

Using advanced AI technology, you can now virtually try on a selection of our best-selling eye,
lip and face products to find your perfect shade match in an instant.

Browse, play, share and shop using your device’s camera - making choosing your
new must-have products even easier and accessible from wherever you choose to shop!

HOW TO VIRTUALLY TRY ON

Follow these easy steps to discover your next favourite look.

Top tip: We recommend using your camera to experience Virtual Try On in real time, and positioning yourself in natural light for the most realistic results!

GET INSPIRED!

Lizzie is virtually wearing our
BARE IT ALL EYESHADOW PALETTE

TRY ON NOW!

Chase is virtually wearing our
VELVET MATTE LIP PAINT in shade LOVE LUST

TRY ON NOW!

LET'S TRY ON...