• The world was once full of Barry's...

A head for business from an early age

Amidst the hustle and bustle of East London’s Ridley Road Market, Barry began selling nail polish from his mother’s front garden.

Available in six, bright colours, it was these first, iconic shades that inspired him to create the most colourful name in British cosmetics. 

Barry found a niche. He discovered a gap in the world of mass market cosmetics – a desire for colour. Bold, vivid, fearless colour. The sort of colour that the cosmetic industry was waiting for.

By the 80s, Barry was toying with the idea of creating a proper brand.

Taking inspiration – as he did throughout much of his career – from his wife, Maxine, and two children, Dean and Joanna, brand names like ‘Jo-Dean’ and ‘Bar-Max’ were thrown around. But, ever the showman, Barry knew what he really wanted.

He wanted a brand with his own name on it. A cosmetic brand that would become his legacy. A cosmetic brand, that – by 1982 – was set to revolutionise the market. 

Moving north of the River Thames, to the beauty capital, Mill Hill East, Barry’s next step was to set up a factory and to launch a unique collection of 100 Barry M Nail Paints. Never witnessed before, Barry M introduced  ‘a shade for everyone and every occasion’, no exceptions!

A beautiful stream of on-trend...

Eye-popping products followed and began to define Barry M’s unique and colourful brand. Barry M became the first company to launch a white eyeliner, the first to offer fluorescent Nail Paint, and the first to see black Lip and Nail Paint duos – Barry dared to be bold and stayed one step ahead of his competitors.

Superdrug, Boots and other major retailers soon came calling, making even bigger heroes of Barry M’s best-selling products: Dazzle Dust Eyeshadow, Crackle Nail Paint, Contour Kits, Lip Kits and many more.

State-of-the-art production

Sadly, and deeply missed by many

Barry Mero passed away in 2014. Though his brand remains, as does his name – a bright, pink sparkling Barry beacon in the world of cosmetics. A high quality, cruelty-free (and by 2020, exclusively vegan!), affordable makeup range that’s loved around the world.

With Barry’s son, Dean, now at the helm of the business, Barry M’s family future is not only bright, but colourful, glittery, cruelty-free and nearing 100% vegan too.

“Building on the legacy created by my father and encouraged by my mum’s favourite saying, behind every successful man is an exhausted woman, Barry M is entering an exciting new era, bringing our mix of on-trend, colourful and original, cruelty-free cosmetics to the world.”

Dean Mero