• WILDLIFE® Collection

A cruelty-free make-up range

Our WILDLIFE® palette designs feature artworks created by artist Emily Lamb, granddaughter of the charity’s founder, David Shepherd.

The shades inside have also been inspired by the animal species.

At least 20% of Barry M’s profits from all WILDLIFE® products will go to DSWF.

Supporting wildlife conservation around the world.

As the WILDLIFE® brand grows, we hope to find more ways to fund and support this vital cause.

In the case of our WILDLIFE® palettes, profits from each palette will go directly to support the featured animal; funds from the Tiger palette will support tigers, Snow Leopard sales will provide funding for snow leopard conservation, Pangolins for Pangolins and so on.

The Big Idea

Protecting WILDLIFE® Tigers

DSWF supports tiger conservation across Asia through funding key, ground-based project partners in Russia, Thailand and India. The organisation fights to protect the world’s last remaining wild populations in their natural habitat.

Through educational programmes involving creative arts in Russia, to anti-poaching dog squads in India, DSWF is committed to protecting these species and the communities who share their space. DSWF also fights for greater legal protection and calls for an end to all trade in tiger parts and derivatives.


Image credit: Surya Ramachandran

Protecting WILDLIFE® Snow Leopards

DSWF supports field-based snow leopard protection and community engagement programmes in both Mongolia and Kyrgyzstan. They not only provide support to both habitat expansion and protection, but also viable, sustainable, alternative livelihoods and micro-financing initiatives for rural herders and communities living in harmony with these elusive creatures.


Image credit: Milan Trykar

Protecting WILDLIFE® Pangolins

Despite pangolins remaining relatively unknown, the pangolin trade has reached epidemic proportions. With over one million pangolins believed to have been traded illegally in the last decade, pangolins are now the most heavily trafficked wild animal in the world.

Pangolins are in high demand for their meat which is considered a local delicacy, for their scales for medicinal purposes in China, and their leather for wearable goods in the USA.

In 2016, all eight species of pangolin were re-classified at CITES to give them the highest level of protection, however illegal trade is still ongoing; in 2017, China made the biggest recorded seizure of pangolin scales at 11.9 tonnes, which is the equivalent of around 20,000 pangolins.


Image credit: Angus Hart

Protecting WILDLIFE® Rhinos

Rhinos are one of the oldest living creatures on the planet and have lived on earth for over 40 million years. However, in less than a decade more than 8,800 rhinos have been lost to the poaching epidemic sweeping across Africa and Asia with their horn now rivalling the price of gold on the black market.

The illegal wildlife trade, combined with habitat destruction and human encroachment, have pushed rhinos to the brink of extinction. Rhino populations have decreased dramatically throughout Africa and Asia and have never been in more need of protection.


Image credit: Gary Bushell