True. Animals don't have much use for cash (they haven’t got pockets for a start – unless they’re marsupials!). What they do have, is a need for help and protection. Help and protection that money can bring. And of course, funds are now desperately needed by environmental organisations and charities to protect animals and their environments.
We’re in a world where endangered wildlife needs our support more than ever; is it right that we should take from it without some recognition of its fundamental role in the commercial success of brands? After all, we’re the ones who are destroying habitats and driving extinction.
This is why Barry M created WILDLIFE®, a beauty brand where every product sold provides a donation to the animal it champions.
This simple idea is one of the many reasons we chose to work with David Shepherd Wildlife Foundation. In the same way as DSWF, Barry M’s WILDLIFE® products will now champion and give back to the animals they feature:
"I set up my foundation with the sole purpose of giving something back to the animals that helped me achieve success as an artist. At a time when the world's wildlife is under such devastating pressure from expanding human populations and the illegal trade, it seems fitting that we take a step back and reflect on the sheer beauty and diversity of our natural world and what could be lost if we do not truly appreciate the value of the world around us." - David Shepherd
With Barry M’s WILDLIFE® trademark, our key aim is to publicise the fact that the animals that inspire us, all deserve recognition – and they need our help. Barry M has always been a cruelty-free brand, with animal welfare held close to our hearts. We hope this is a new and meaningful way to do something positive for the natural world we love.
WILDLIFE®, with its very prominent ® symbol, is a Barry M trademark. But we’d like to share it with others wishing to demonstrate their love of wildlife, and who believe in the simple idea of giving back to nature.