We've always been Cruelty Free, but now we’re proud to be doing more to help raise awareness and funds for the natural world.
Our WILDLIFE® collections are created to give back to nature. 20% of net profits from the sale of all WILDLIFE® products go to conservation and wildlife charities who are working to make a difference.
The Ocean provides every second breath you take and
absorbs 30% of human-made carbon.
Our Ocean WILDLIFE® collection, with five new Nail Paints and the coral-inspired
Ocean Eyeshadow Palette, helps fund projects that support Ocean action and
education with Ocean Generation.
PEOPLE'S TRUST FOR ENDANGERED SPECIES
Although often overlooked, insects are fundamental to our ecosystem and many are now endangered in the UK.
Our British WILDLIFE® palettes support People's Trust for Endangered Species (PTES), to help fund projects that support insects throughout the UK.
DAVID SHEPHERD WILDLIFE FOUNDATION
Our original WILDLIFE® collection supports DSWF, who work to fight wildlife crime, protect endangered species, and engage local communities to protect their native wildlife across Asia and Africa.